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NRC's Mission
NRC’s objective is to
eliminate waste and promote
sustainable economies
through advancing sound
management practices for raw
materials in North America.
Guiding Principles
In conjunction with source
reduction, reuse, and
composting, the recycling of
valuable materials is
essential to a sustainable
environmental, energy, and
economic future.
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Recycling is resource
management, not waste
management.
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Materials recovery is
the preferred management
option for all
residential, commercial,
and industrial discards.
Recycling is a shared
responsibility and requires
citizen engagement.
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Recycling requires
the participation
and collaboration of
all stakeholders –
citizens and
consumers, raw
materials providers,
product
manufacturers,
product distributors
and retailers,
providers of
recycling
infrastructure, and
all levels of
government.
Recycling goals must be
clear, achievable, and
measurable.
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The foundation of
successful recycling
policy and programs is
accurate and unbiased
information.
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Stakeholders should
develop a uniform system
for measuring discards,
recycling and
composting, and waste
disposal.
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Stakeholders should
establish customized and
achievable recycled
content goals.
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Recycling stakeholders
must support development
and dissemination of
sound, scientifically
based, and balanced
educational material
that informs citizens on
the need for recycling
and re-engages consumers
in the recycling
process.
Products and packaging must
be designed to take into
account and address
environmental impact.
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Products must be
designed, manufactured,
packaged, distributed,
managed, and used to
optimize the continuing
value and recovery of
the used materials and
minimize the
environmental and
climate impact
throughout the life
cycle of the product.
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Manufacturers should
develop and support
programs that optimize
the recovery of
post-consumer and
post-industrial
materials.
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Product and package
environmental claims and
labeling programs should
be standardized,
accurate, enforceable,
and useful for
consumers.
Successful recycling
requires equitable economic
policies.
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The cost and value
of recycling, in
comparison to
alternative
management options
and waste disposal,
must be transparent
to consumers and
take into account
sustainable
development measures
for resource
depreciation (land
and natural
resources), energy
savings, and
environmental
impact.
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Government policies and
programs for management
of discards must not
favor virgin materials
use and waste disposal
over materials
management by source
reduction, re-use,
recycling, and
composting.
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Government tax policies
must provide direct and
in-direct incentives for
recycled materials
utilization, new
recycling technologies,
and infrastructure
development.
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Recycled materials must
have access to free and
global markets for
commodities.
Think globally, act locally.
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Taking into account
regional and local
differences, state and
local collection
policies and programs
should utilize practices
that optimize
participation rates,
cost-effectiveness,
direct incentives, and
energy efficiency.
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Local governments must
have sufficient means,
tools, and the necessary
authority to implement
successful residential,
commercial, and
institutional recycling
programs.
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KAB’s Mission
Engaging individuals to take
greater responsibility for
improving their community
environments.
Guiding Principles
As a recognized leader in
community improvement, Keep
America Beautiful is guided
by these principles:
Education: This
is the key to encouraging
positive behaviors toward
community improvement.
Individual Responsibility: Improving
communities, their
environment, and quality of
life all begins with
personal responsibility --
individuals becoming more
engaged as citizens and
stewards of the
environment.
Public-Private Partnerships: Broad-based
community alliances are
essential to achieve
sustainable community
improvement.
Volunteer Action: By
engaging volunteers we
extend the reach of our
education and multiply the
impact of our actions.
Our Focus
Keep America Beautiful
changes behaviors and
improves communities through
a focus on:
Litter Prevention: Defining
litter, identifying the
causes, and reducing it by
organizing cleanups, and
promoting proper handling of
discarded waste in our
communities. > Learn More
Waste Reduction and
Recycling:Reducing the
impact of solid waste in our
communities through
integrated programs
including responsible
consumerism, source
reduction and reuse,
recycling and education
about landfills, composting
and waste-to-energy.
Beautification: Improving
the visual aspects of our
communities through programs
that beautify and naturally
clean our environment
including community gardens,
restoring vacant lots,
highway and shoreline
beautification, urban
forests, native and
wildflower plantings, and
graffiti prevention and
abatement. |
